If your business is not online, then you are probably just scraping the bottom of the barrel. Every business whether you are in Malaysia, Singapore or anywhere in the world for that matter, needs to have some online presence. But how do you exactly make your business go online? Here are 3 simple steps that you need to take
Get a Website
Your website will be the digital address of your business. This is a platform that will connect you to your employees as well as to your clients.
Depending on what type of website you require, whether e-commerce or a simple catalogue site, you need to find a reliable web design company. Web design and developer in Malaysia can not only help you make your website look good but can also suggest elements that can improve conversions.
Here are some tips to find the best web development firm:
- Visualize what you want your website to look like. Try to look at competitor websites. See what they have. Know which elements and features you like and what not. Seeing what is out there can help you visualize your own website. Get some ideas but always keep in mind that you need to retain your identity.
- Make a list of web development firms near you. Proximity can be a good thing especially if you are not familiar with how to navigate through the backend of a website. It’s nice to have someone from the web dev company come over to help you understand how your website works and how to edit the elements.
- Ask for Quotes and Compare Prices. Website costs can vary depending on what type of website you want to build. Some websites cost around $5,000 to $10,000 depending on what is under the hood. Web development in Kuala Lumpur though usually cost less than this.
- Ask if they offer packages. You can save a lot from subscribing to a service package. Some digital marketing agencies do not only offer web design and development but also offer SEO services. Sometimes they offer these services in a package. So instead of separating web design agency and other service agencies like SEO or social media, it would be best to look for a company that provides all in one package instead.
Create Relevant and Informational Content on your Website
Getting your site indexed in Google is not hard if you have the right content. Imagine searching for the most expensive shoes in the world and Google directs you to a blank site. Frustrating isn’t it? That’s why Google only ranks site that has relevant content. If you are selling bags, write some informative articles on the latest bag trend this year or write about material comparisons. Write articles that are helpful to your users. All the digital marketing consultant will recommend it.
Drive Traffic to your Website
You don’t need to be an SEO expert. You just need to find a good one. An SEO agency can help you rank your website in Google searches. The higher you rank the more people can see your website.
The key to ranking and getting traffic is keyword research. You only need to rank for keywords that matter. If you are in the business of selling shoes, you don’t need to rank for “shoes” because that is very competitive and it’s not properly targeted. Try to add the location say if you only sell shoes in Kuala Lumpur or Singapore, try ranking for “buy shoes Singapore online” or “buy shoes in Kuala Lumpur”. These keywords are considered long tail and are very specific to the location. However, the people who search for these keywords are the ones that will most likely become your customer.
Conclusion:
Making your business go online is a long process. You need to have a website, you need content, and you need a reliable SEO specialist company. All of these can be outsourced to a digital marketing agency. You don’t have to do it yourself, but you need to have a lot of patience. Creating a website will take a few weeks. Creating content for another few weeks and ranking your site can take months. But these are all the necessary steps that you need to do to make your business go live.